VENTURA

Translated to "good fortune," Ventura takes the eternal theme of a summer journey and walks it side-by-side with contemporary design. It's the story of a European-minded creative who travels long and far to the barren desert for a purposeful reset and romantic refuge. While some think of the landscape as desolate and sterile, he feels the complete opposite. He sees the desert as the perfect place for soul searchers and wisdom seekers — a place whose raw setting naturally complements ultra-modern architecture, technical surfaces, and breezy yet structured styling. This nomad intends to use his odyssey to find genuine meaning in the active-inspired styles that prevail in today's marketplace; to find the appropriate balance between earthy and modern.